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Marketing
- By installing the Greentec System into your new developments your
marketing department will have numerous new opportunities available
to them. Local and national press will always be interested in energy-efficient
developments. Your literature can feature new sections dedicated
to environmentally-friendly technology and your company's green
energy philosophy.
Sales
- We are all looking for the Unique Selling Point that makes our
product stand out from the rest. Installing a Greentec System into
your new development will provide you with that USP and it will
create more interest in your new homes. You will sell the properties
quicker with the added interest, and at a better price.
Price
of property - When planning your development the bottom
line is what sometimes guides the design of the houses. The Greentec
System will cost a percentage more to install, but the additional
cost can be passed on to the house buyer (see Energy Efficiency
News). Indeed, in the present climate, properties marketed in the
correct way will sell faster. People are prepared to pay more for
an environmentally -friendly home, especially when they are also
healthier places to live in.
Your
Company image - Image is everything, and by adopting an
environmentally -friendly building policy the image of you Company
will be heightened in the minds of the house buyer. You will be
portrayed as a forward-thinking developer that has made the decision
to do something about the environment, as well as provide the new
house buyer with a healthier place to live in. So by adopting this
policy your whole company will benefit.
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